A street in Mendoza at golden hour with warm light on stone walls
Pillar Guide — Culture & Stories

Culture & stories

The long human story behind every Argentine glass — the immigrations, the families, the gaucho, the songs.

The vineyards came with people. The first cuttings were planted by Jesuit missionaries in the sixteenth century. The grape varieties that shape the country today arrived in waves — with Italian and Spanish families fleeing poverty, with French agronomists answering government invitations, with German engineers who came to build railways and stayed for the bread.

What follows is the human side of Argentine wine. Profiles of winemakers, dispatches from harvest, essays on the cultural rituals around the bottle — tango, the long Sunday lunch, the meticulous craft of mate. Full pieces are in the works.

Threads to Pull

What we will be writing about

Mendoza street at golden hour
History

The immigrants who built the cellars

How Italian and Spanish families turned a remote desert province into the wine country it is today.

Essay coming soon

A winemaker walking through vineyards
Portrait

A morning with a third-generation winemaker

What it means to inherit a vineyard, and what it costs to change one.

Portrait coming soon

Gaucho on the plains
Tradition

The gaucho, the horse, the long table

The traditions of the Argentine countryside, and how they still shape the way the country eats and drinks.

Long read coming soon

Old wine bottles in a cellar
Ritual

Mate, before everything else

The herb, the gourd, the metal straw. The most quietly Argentine ritual of all.

Essay coming soon

Salta high desert
Indigenous

The Calchaquí people and the highland vine

The valleys of Salta were shaped by indigenous communities long before they grew wine. Their story is part of every glass.

Essay coming soon

A Buenos Aires café in evening light
City

Buenos Aires after dark

A night-time map of the city's most considered wine bars — from Palermo to San Telmo.

City guide coming soon